Que Rica Vida General Mills Has Created Que Rica Vida Magazine,which Seeks to Magazine,which

question 64

Multiple Choice

Que Rica Vida
General Mills has created Que Rica Vida magazine,which seeks to build relationships with newly acculturated Latina moms by providing them with culturally relevant lifestyle information and expert advice on the topics of education,holiday occasions,health and wellness,and family-issues of great importance to Hispanic families in America.Each issue normally contains 6-10 General Mills coupons.In addition to the magazine,General Mills also has a Web site of the same name: QueRicaVida.com,as well as a Spanish-language iPad application that provides Spanish-speaking consumers with instant access to more than 900 Latin-inspired recipes.
-Refer to Que Rica Vida.General Mills' Que Rica Vida magazine is a component in a program that allows General Mills to gather information about,and build a relationship with,a group of customers from the Spanish-speaking community.In other words,the magazine is a component in General Mills' _____ program.

• A) customer relations mapping (CRM)
• B) consumer relationship marketing (CRM)
• C) internal transactional marketing
• D) customer relationship management (CRM)
• E) consumer replacement market (CRM)

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Definitions:

Bronchodilators

Medications that relax the muscles around the airways and open up the breathing passages, used to treat respiratory conditions like asthma and chronic obstructive pulmonary disease (COPD).

Pulmonary Airflow

The movement of air into and out of the lungs through the respiratory tract.

Mucus

A sticky, slippery secretion produced by glands and membranes within the body, serving to moisten, lubricate, and protect.

Respiratory Distress Syndrome

A serious condition where the lungs cannot provide enough oxygen to the body's vital organs, often seen in premature infants.