One Reason Why Negative Customer Comments and Complaints Are Important

question 62

Multiple Choice

One reason why negative customer comments and complaints are important to an organization is that they can:

• A) quickly be hidden from competitors
• B) be used in future advertising campaigns
• C) help the organization identify "problem" customers,who are then typically removed from mailing lists
• D) bring to light unknown brand flaws
• E) generate sympathy for the organization when consumers realize that "no one is perfect"

---

Definitions:

Accounts Receivable

Accounts receivable refers to the money owed to a company by its customers for goods or services delivered but not yet paid for, representing a line of credit from the company to the customer.

Working Capital

The difference between a company's current assets and current liabilities, indicating the short-term health and efficiency of its operations.

Spontaneous Financing

Financing that arises naturally from the operations of a company, such as trade credit that increases as sales grow, without requiring explicit negotiation or arrangements.

Working Capital

The difference between a company's current assets and current liabilities, indicating the short-term liquidity and operational efficiency.