A Company Would Probably NOT Want to Use Twitter To

question 27

Multiple Choice

A company would probably NOT want to use Twitter to:

• A) provide a customer with complex,hard-to-understand instructions on how to use a product
• B) direct customers to its corporate blog
• C) promote a brand-new product
• D) share links to the official company Web site
• E) reply to customer queries

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Definitions:

Salivation

The secretion and release of saliva into the mouth, which is often triggered by the sight, smell, or thought of food.

Conditioned Stimulus

An initially neutral trigger that, upon being paired with an unconditioned stimulus, in time elicits a conditioned response.

Novel Stimulus

A new or unfamiliar stimulus that has not been previously experienced by an organism, which can attract attention and elicit responses.

Fruit-Flavoured Soft Drink

A sweetened, non-alcoholic beverage flavored with natural or synthetic fruit flavorings.