All of the Following Are Practical Ideas That Marketing Managers

question 48

Multiple Choice

All of the following are practical ideas that marketing managers should consider when setting social media objectives EXCEPT:

• A) promoting products and services
• B) listening and learning
• C) building relationships and awareness
• D) creating static messages to reach mass audiences
• E) reaching out to unhappy customers and engaging them directly

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Definitions:

Segmentation

The process of dividing a market into smaller groups with similar needs or characteristics to target marketing efforts more effectively.

Market Loyalty

Market loyalty refers to the preference and consistent choice of customers for a specific brand, product, or service over competitors, often influenced by satisfaction, quality, and emotional connection.

Global Scale

Refers to the scope or extent of activities, operations, or phenomena that span across multiple countries and cultures, impacting or involving the global population.

Target Markets

Specific groups of potential customers that a business aims to reach with its products, services, and marketing efforts.