A Company Would Probably NOT Want to Use Twitter To

question 27

Multiple Choice

A company would probably NOT want to use Twitter to:

• A) provide a customer with complex,hard-to-understand instructions on how to use a product
• B) direct customers to its corporate blog
• C) promote a brand-new product
• D) share links to the official company Web site
• E) reply to customer queries

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Definitions:

Stimulus Generalization

The tendency to respond to stimuli that are similar to the original conditioned stimulus.

Original Conditioned Stimulus

A stimulus that naturally triggers a response before any conditioning process begins.

Higher-order Conditioning

A process in classical conditioning by which a stimulus that is associated with a conditioned stimulus also becomes a conditioned stimulus itself.

Dentist's Office

A medical facility dedicated to the care and treatment of teeth, gums, and the overall oral health.