Using Social Media Effectively

question 57

Multiple Choice

Using Social Media Effectively
Many marketers define their social media objectives around five core concepts: (1) listening--understanding what customers are saying and who those customers are, (2) talking--promoting products/services through conversations with customers, (3) energizing--finding enthusiastic customers and using them to sell to others, (4) supporting--enabling customers to help one another,and (5) embracing--using customers as a source of product innovation.Marketers should also keep in mind that,more and more,customers expect companies to use social media.According to a recent survey,more than half of all consumers want ongoing conversations with companies and brands-and of consumers who use social media themselves,a whopping 85 percent believe that companies should have an active social media presence.Marketers who embrace such consumers can harness the power of social media and ultimately improve profits and brand loyalty.
-Refer to Using Social Media Effectively.One way an organization might effectively use noncorporate blogs to help achieve its social media goals is by:

• A) providing bloggers with products and/or money in exchange for a review
• B) flooding the comments section of such blogs with positive comments about the brand or company
• C) purchasing the blogs from the owners and converting them into corporate blogs
• D) endearing the organization with anecdotes and stories about the brand
• E) designing their own corporate blogs to mimic the look of their noncorporate rivals

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Definitions:

Cross-Rate

The exchange rate between two currencies, calculated based on their common exchange rates with a third currency.

Exchange Rate

The rate at which one currency can be exchanged for another, determining how much of one currency is needed to purchase a unit of another currency.

Spot Trade

An agreement to trade currencies based on the exchange rate today for settlement in two days.

Exchange Rate

The rate at which one currency can be exchanged for another, usually used in international trade and finance.