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Promotional Communication Policy
Guidelines and practices that govern how an organization communicates about its promotions, offers, and marketing campaigns to its audience.
Gamification Strategies
Techniques that apply elements of game playing (e.g., point scoring, competition) to other areas of activity to enhance engagement and motivation.
Customer Loyalty
The likelihood of previous customers to continue to buy from a specific retailer or brand over competing ones.
Ethical Dilemma
Situation that involves making a choice when the alternatives aren’t completely wrong or completely right.
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