Examlex
What are the two schools of thought regarding strategy
Needs
Needs are essential requirements or desires that drive individuals to take actions or make decisions in pursuit of satisfaction or fulfillment.
Wants
Needs that are learned by a person.
Need Arousal
A situation in which a salesperson triggers a psychological, social, or economic need in the buyer.
Information Evaluation
A process that determines what will be purchased as the buyer matches this information with needs, attitudes, and beliefs in making a decision.
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