Examlex
Which of the following heuristics involve judgment based on imagination?
Customized Products
Goods and services that are tailored or personalized to meet the specific needs or preferences of individual customers or user groups.
Psychographic Segmentation
A marketing strategy that divides the market based on consumer personality traits, lifestyles, interests, attitudes, or values to better target marketing messages.
Perceptual Map
A visual representation used in marketing to show customers' perceptions of a brand or product compared to competitors, based on criteria important to the customer.
Perceptual Map
A perceptual map is a visual tool used in marketing to depict the positions of different products or brands on a grid, based on important customer perceptions or preferences.
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