Examlex
When consumers use a non-compensatory strategy, they don't make tradeoffs across attributes, and a bad attribute usually leads to the rejection of an alternative.
Animism
Tendency to attribute life to objects that are not alive.
Inductive Reasoning
A method of reasoning in which specific observations or experiences are used to make general conclusions.
Decentration
The cognitive ability to consider multiple aspects of a situation rather than focusing on a single standpoint.
Causal Reasoning
The ability to identify and understand the relationship between cause and effect.
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