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Ryan buys a new T.V.about every 5 years and by reading Consumer Reports and other independent sources, he has a good idea as to what attributes entail a smart T.V.purchase.Next time he is ready to purchase a T.V., Ryan is likely to make an impulse buy and not research the different brands because he is moderately familiar with the industry and doesn't buy a new T.V.very often.
Between-Subjects Design
A research paradigm in which different experimental participants participate in different experimental conditions.
Empiricist
A philosophical approach that emphasizes knowledge derived from sensory experience as the basis of understanding.
Personality Traits
Enduring characteristics that describe an individual's behavior, thinking, and emotions, often used to predict or explain their actions and reactions.
Biologically Endowed
Having natural traits, abilities, or characteristics that are genetically inherited or determined.
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