When Consumers Use a , They Make Tradeoffs Between Attributes

question 41

Multiple Choice

When consumers use a , they make tradeoffs between attributes and this enables a good attribute to compensate for, or at least reduce concerns about, a bad attribute.

• A)information accuracy strategy
• B)search efficiency method
• C)risk aversion method
• D)compensatory strategy
• E)non-compensatory strategy

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Definitions:

Compliance

A change in behavior in response to a request.

Dissonance Theory

A theory proposed by Leon Festinger that suggests that inconsistency among beliefs or behaviors causes psychological discomfort (dissonance), leading to efforts to reduce the dissonance.

Innocence

symbolizes the state of being free from guilt or moral wrong, typically attributed to children or in legal contexts where an individual is found not guilty of a crime.

Compliance

The act of conforming, submitting, or adapting one's behavior to align with the demands or requests of others.