Which Word-Of-Mouth Marketing Technique Specifically Uses the Internet to Facilitate

question 7

Multiple Choice

Which word-of-mouth marketing technique specifically uses the Internet to facilitate the spread of word-of-mouth?

• A)Organic word-of-mouth
• B)Buzz marketing
• C)Internet marketing
• D)Viral marketing
• E)Stealth marketing

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Definitions:

Pro Forma Statement

An estimation or projection of future financial performance based on a company's current financial position and expected future transactions.

Capacity Utilization

The percentage of a business or industry's total possible production capacity that is actually being utilized.

Financial Planning Process

The financial planning process involves setting financial goals, analyzing current financial conditions, developing strategies to achieve those goals, and implementing and monitoring the strategy.

Planning Horizon

The long-range time period the financial planning process focuses on, usually the next two to five years.