Which of the Following Related to Buzz Marketing Techniques and Word-Of-Mouth

question 13

Multiple Choice

Which of the following related to buzz marketing techniques and word-of-mouth are false?

• A)Buzz marketing techniques are increasing in importance to marketers because the cost of the traditional television advertising has increased in the last several years.
• B)The Internet has lengthened the amount of time that a word-of-mouth communication can linger in public.
• C)A buzz marketing technique that involves the spread of word-of-mouth over the Internet is also called viral marketing.
• D)Stealth marketing techniques are considered unethical according to the Word of Mouth Marketing Association and are also now illegal in the United States.
• E)Buzz marketing techniques are increasing in importance to marketers because the media is very cluttered.

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