Examlex
When a person likes a product, he/she will always engage in word-of-mouth.
Psychology Of Persuasion
The study of how individuals influence others' beliefs, attitudes, and behaviors through communication and other techniques.
Implicit Theory
Beliefs or assumptions that individuals hold about how certain traits, behaviors, and personality characteristics are interrelated and can change over time.
Primacy Effect
The psychological principle that items or information presented early in a list are remembered better than those presented later.
Unified Impression
An overall perception or interpretation that integrates various aspects into a coherent whole.
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