Which of the Following Related to Buzz Marketing Techniques and Word-Of-Mouth

question 13

Multiple Choice

Which of the following related to buzz marketing techniques and word-of-mouth are false?

• A)Buzz marketing techniques are increasing in importance to marketers because the cost of the traditional television advertising has increased in the last several years.
• B)The Internet has lengthened the amount of time that a word-of-mouth communication can linger in public.
• C)A buzz marketing technique that involves the spread of word-of-mouth over the Internet is also called viral marketing.
• D)Stealth marketing techniques are considered unethical according to the Word of Mouth Marketing Association and are also now illegal in the United States.
• E)Buzz marketing techniques are increasing in importance to marketers because the media is very cluttered.

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Definitions:

Katz's Model

A theory developed by Robert L. Katz suggesting that effective leaders need three essential skills: technical, human, and conceptual.

Technical Skills

Abilities and knowledge needed to perform specific tasks. They involve the understanding and proficiency in a particular specialized field or activity.

Problem-Solving Skills

The ability to identify, define, and effectively address and resolve issues or obstacles, critical in both leadership and teamwork.

Technical Skills

The specific knowledge and abilities required to perform tasks related to technology or specific fields of work.