The Premise of Segmentation Is

question 41

Multiple Choice

The premise of segmentation is .

• A)all consumers are not alike
• B)mass market to as many consumers as possible
• C)target the largest market possible
• D)all consumers are alike

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Definitions:

Expert Power

Expert Power is the ability to influence others' attitudes or behaviors based on the perception of one's knowledge, expertise, or experience in a specific area.

Information Power

The influence or control over others that is gained through access to or possession of information.

Marketing Power

The ability of a company or brand to influence the buying behavior of consumers, shaping perceptions and driving demand for its products or services.

Cohesiveness

The degree to which members of a group or team are attracted to each other and motivated to stay in the group, contributing to its unity and success.