Why Did Marketers Embrace the Social Structure Posed by W

question 37

Multiple Choice

Why did marketers embrace the social structure posed by W.Lloyd Warner?

• A)researchers demonstrated the social classes were helpful in explaining shopping habits
• B)it led the way to better distribution systems
• C)it suggested prices could be higher on most goods
• D)all of the above

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Definitions:

Car Lubricant

A substance used in vehicles to reduce friction, heat, and wear between mechanical components that are in contact.

Sticker

A type of adhesive label or decoration which can be attached to surfaces for informational or decorative purposes.

Nonpersonal Selling

A promotional method using advertising, sales promotions, and other mass-market approaches to sell products, as opposed to direct, face-to-face sales.