Subcultures Provide Opportunities for Marketers to Segment Society into More

question 51

True/False

Subcultures provide opportunities for marketers to segment society into more manageable groups.

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Definitions:

Old-Fashioned Discrimination

Traditional forms of discrimination that are overt and based on clear biases or stereotypes against certain groups.

Prejudice

A negative attitude toward members of a group.

Discrimination

The unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex.

African American Customers

Individuals of African descent in the American population, considered in the context of consumer behavior or market demographics.