The McDonald's Brand Includes a Word Mark Consisting of the Words

question 62

Multiple Choice

The McDonald's brand includes a word mark consisting of the words "McDonald's" written in white lettering written across the "golden arches," and superimposed against a red background.Specifically, this is an example of a(n) :

• A)brand jingle
• B)trademark
• C)brand logo
• D)brand mark
• E)None of the above is correct.

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