When Trying to Discourage a Socially Objectionable Behavior (E

question 58

True/False

When trying to discourage a socially objectionable behavior (e.g., don't drink and drive), a marketer should not portray the undesirable behavior as common.

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Definitions:

Hypothetical Proposition

A statement that presents a supposition or conditional situation and its possible outcomes.

Consequent

The outcome or result in a conditional statement that logically follows from the antecedent, given the antecedent is true.

Hypothetical Proposition

A statement or proposition based on hypothesis rather than firm evidence, used in logical and philosophical arguments.

Converse

In logic and mathematics, the converse of a statement is formed by reversing its terms and predicate, often producing a different statement.