What Is the Social Influence Principle That Justify's Marketers' Use

question 40

Multiple Choice

What is the social influence principle that justify's marketers' use of free samples?

• A)Authority
• B)Liking
• C)Commitment and consistency
• D)Automaticity
• E)Reciprocity

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Definitions:

Synaptic Vesicles

Small organelles within neurons that store and release neurotransmitters at the synapse.

Neurotransmitters

Chemicals released by neurons to transmit signals across a synaptic gap to a target cell.

Presynaptic Terminals

The ends of axons where neurotransmitters are stored before being released into the synaptic cleft in response to a nerve impulse.

Pseudo-unipolar

Referring to a type of neuron that has a single process that divides into two branches, functioning as both an axon and a dendrite.