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How could a marketer use the authority principle to its advantage?
Exxon
A multinational oil and gas corporation that is one of the world's largest publicly traded energy providers and chemical manufacturers.
Treasury Bond
Long-term, government-issued debt securities with a fixed interest rate, considered low-risk investments.
Ford
An American multinational automaker known for its production and sale of cars, trucks, and commercial vehicles.
Shell Oil
A major global group of energy and petrochemical companies known for exploring for and extracting crude oil and natural gas.
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