Is a High Self-Monitor More Likely to Be Persuaded by Image-Based

question 50

Essay

Is a high self-monitor more likely to be persuaded by image-based marketing appeals or factuaVfunctional-based marketing appeals? Why?

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Definitions:

Ultimate Concern

This term refers to a concept in existentialism and philosophy that highlights the most important or fundamental issue or value to an individual.

Environment

The surroundings or conditions in which a person, animal, or plant lives or operates, often considered in terms of its effects on the organism or activity.

Umwelt

Refers to the world as it is experienced by a particular organism.

Meaninglessness

Describes a state or condition of lacking significance, purpose, or value.