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Discuss how need for humor (NFH) influences how humorous advertisements affect the consumer.
Modernity
A historical period or the quality of being modern, characterized by the transition from traditional to contemporary forms of society, economy, and culture, marked by technological innovations and changes in social norms.
Postmodernism
An intellectual stance or mode of discourse defined by an attitude of skepticism toward what it describes as the grand narratives and ideologies of modernism, as well as opposition to universalist notions.
Cultural Fragmentation
The process or state where a culture is divided into separate groups or parts, often leading to a loss of cohesion and unity.
Reconfiguration
The act of changing the arrangement, structure, or method of something for improvement or adaptation to new conditions.
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