George Was Examining a Sweater at a Department Store

question 20

Multiple Choice

George was examining a sweater at a department store.When he considered the color in terms of what his male friends might say, he decided he didn't like it.But then, his girlfriend walked up beside him and said he would look good in the sweater.Suddenly, the sweater was more appealing.George is experiencing:

• A)loss aversion
• B)risk invariance
• C)the endowment effect
• D)preference reversal
• E)the sunk cost effect

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Definitions:

More Severe

Describing a condition or situation that is of greater intensity, seriousness, or urgency than previously noted or compared to others.

Observational Learning

A form of learning that occurs through observing the behavior of others and the consequences of that behavior.

Reinforcement

In operant conditioning, any event that strengthens, or increases the frequency of, a desired behavior.

Strengthen Behaviour

The process of increasing the likelihood that a behavior will be repeated through reinforcement or reward.