Consider the Following Example: Consumers Are Asked to Evaluate Two

question 9

Multiple Choice

Consider the following example: Consumers are asked to evaluate two digital camera cards:
Capacitv Distortion Factor
Camera A: can hold 375 pictures .002
Camera B: can hold 400 pictures .I Camera C: can hold 400 pictures .2
Distortion factor was defmed for consumers since most consumers are unfamiliar with this attribute.(Consumers are told that distortion factor lowers the picture quality, and a lower number is better) .
Under comparative evaluation, consumers should prefer which brand?

• A)A
• B)B
• C)c
• D)AandB
• E)All of the brands equally.

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Definitions:

P(A and B)

The probability of both event A and event B occurring in a joint probability distribution.

Independent Events

Events whose occurrence or outcome does not influence the occurrence or outcome of another event.

Conditional Probability

The probability of an event occurring, given that another event has already occurred.

P(A|B)

The probability of event A occurring given that event B has already occurred.