For a Brand to Be in the Consideration Set, It

question 36

True/False

For a brand to be in the consideration set, it must first have been in the evoked set.

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Definitions:

Search Conducted

A term referring to the process of looking for information or data, either online or in more traditional settings like libraries or archives.

Neuromarketing

A blend of neuroscience and marketing that studies consumers' sensory and cognitive responses to marketing stimuli.

Blood Flow

The movement of blood through the circulatory system of the body, vital for delivering oxygen and nutrients to tissues.

Marketing Stimuli

various factors or signals in the marketing environment that affect consumers' purchase decisions.