One Way Marketers Try to Influence a Consumer's Consideration Set

question 53

True/False

One way marketers try to influence a consumer's consideration set is through part-list cuing, which is presenting the names of just some brands when the consumer is trying to recall as many brands as possible.

---

Definitions:

Simple Random Sample

A simple random sample is a subset of a statistical population in which each member has an equal probability of being chosen.

Tupperware Party

A social gathering designed to sell Tupperware products through a direct sales model, typically held in a host's home.

Stratified Random Sample

A sampling method where the population is divided into subsets, known as strata, and a random sample is taken from each stratum.

Freshman

A student in their first year of study at a high school or university.