For Attribute-Based Choice to Work, a Prior Brand Attitude Must

question 66

True/False

For attribute-based choice to work, a prior brand attitude must exist.

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Definitions:

Job Analysis

The act of researching and accumulating details regarding the tasks, duties, essential skills, expected results, and the occupational setting of a specific position.

Work Sample Test

A pre-employment assessment tool that requires applicants to perform tasks or work activities that mirror those they would encounter in the job.

Selection Decision

The process of choosing the most suitable candidate for a job position based on evaluation and assessment.

Predictive Validity

The extent to which applicants’ test scores match criterion data obtained from those applicants/employees after they have been on the job for an indefinite period