John Sells Televisions at Best Buy (A Local Electronics Store)

question 77

Multiple Choice

John sells televisions at Best Buy (a local electronics store) .He get an extra commission if he sells the Best Buy brand, "Insignia." So, when he talks to customers, instead of comparing all of the brands the store carries, he tries to focus the customer in on just one or two other brands and compares those to the Insignia.In this way, he can limit the number of brands the customer considers.In thinking about your readings on consumer decision-making, this is an example of what concept?

• A)Part-list cuing
• B)Price-quality heuristic
• C)Attraction effect
• D)Compromise effect
• E)Anchoring-and-adjustment heuristic

---

Definitions:

Norepinephrine

Norepinephrine is a neurotransmitter involved in the body's response to stress and the regulation of mood, attention, and arousal.

Cortisol

A steroid hormone produced by the adrenal glands, involved in the body's stress response as well as metabolism and immune function.

Cortical Atrophy

The reduction of brain tissue in the cerebral cortex, often associated with age, neurological diseases, or conditions affecting brain health.

Schizophrenia

Behavioral disorder characterized by delusions, hallucinations, disorganized speech, blunted emotion, agitation or immobility, and a host of associated symptoms.