Adding a Similar but Inferior Decoy Product to a Product

question 83

Multiple Choice

Adding a similar but inferior decoy product to a product line increases the attractiveness of the other products.This is known as the:

• A)part-list cuing
• B)price-quality heuristic
• C)attraction effect
• D)compromise effect
• E)anchoring-and-adjustment heuristic

---

Definitions:

Reinforcing Events

Occurrences or interventions that strengthen a desired behavior by providing positive outcomes or rewards when that behavior is performed.

Positive Reinforcement

A method of increasing the likelihood of a desired response by following it with a pleasant stimulus.

Digital System

An electronic system that processes data in a discreet manner, using a combination of hardware and software to perform computational tasks.

Monthly Awards

Recognitions or honors given out on a monthly basis to acknowledge exceptional performance, achievements, or contributions.