Which of Following Statements About Attribute-Based Versus Attitude-Based Choice Is

question 65

Multiple Choice

Which of following statements about attribute-based versus attitude-based choice is false?

• A)In attitude-based choice, people make choices based on overall evaluations of brands.
• B)Attribute information is typically more accessible than attitude information, which means the information is easier to recall.
• C)Attribute-based choice is often preferred when brands are very similar overall.
• D)Attribute information is considered more diagnostic than attitude information.(Diagnostic means that the information is relevant to distinguishing between choices.)
• E)Attitude-based choice can only happen if a brand attitude exists.

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