Extreme Degrees of Novelty and Complexity in the Purchase Situation

question 72

True/False

Extreme degrees of novelty and complexity in the purchase situation can lessen the desire to engage in variety seeking.

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Definitions:

Proximity Hypothesis

The theory that individuals will form relationships or have positive feelings towards things or people that are physically close to them.

Frequency Paradox

A concept indicating the mismatch between the perceived frequency of occurrence of an event and its actual frequency.

Expert Power

The influence one possesses owing to one's expertise, skills, or knowledge in a specific domain.

Referral

The act of directing someone to a different place or person for information, help, or action.