Examlex
When a purchase involves product options that are very different in terms of product attributes and overall attractiveness, post-purchase dissonance is more likely to occur.
Perceived Power
The belief or impression of an individual's ability to influence or control others or situations, regardless of the actual capacity to do so.
Resource Control
The power exerted by individuals or groups to manage the allocation, use, and protection of resources.
Interpersonal Linkage
Interpersonal Linkage refers to the connections or relationships between individuals, which can involve communication, emotional bonds, or shared activities.
Conflict Theory
A social science perspective that emphasizes the social, political, or material inequalities of different groups, viewing social order as maintained through conflict and competition.
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