The Two Dimensional Model of Decision Making Discussed in Your

question 16

Multiple Choice

The two dimensional model of decision making discussed in your readings considers processing effort and involvement.What four types/categories of consumer decision making make up this model?

• A)Brand laziness; brand loyalty; variety seeking; problem solving
• B)High involvement; low involvement; high risk; low risk
• C)High information processing; low information processing; brand laziness; brand loyalty
• D)Variety seeking; problem solving; routine choice; functional risk
• E)Routine choice, intermediate problem solving; high risk; high information processing

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Definitions:

Taking Responsibility

The act of acknowledging and accepting the choices you have made, the actions you have taken, and the results they have led to.

Setting Priorities

Deciding ahead of time which tasks are the most, and least, important.

Compulsive Gamblers

Individuals who have a constant urge to gamble despite harmful negative consequences or a desire to stop.

Relationship Problems

Issues or challenges that arise in interactions between individuals that can negatively affect their connection.