Which of the Following Statements About Brand Laziness Is False

question 58

Multiple Choice

Which of the following statements about brand laziness is false?

• A)Making a purchase out of habit with no fundamental commitment to the brand is a form of brand laziness.
• B)Commodity-type products such as flour are especially susceptible to brand laziness.
• C)Brand laziness can be a smart strategy for consumers because it saves time and effort.
• D)Brand laziness is a good phenomenon for marketers because consumers rarely shift their preferences for products in which they practice brand laziness.
• E)Brand laziness occurs in part because consumers are cognitive misers.

---

Definitions:

Chapter Summaries

Concise explanations or overviews of the main points or themes in chapters of a book.

Textbook

A book containing detailed information on a particular subject, written with the intention of instructing or educating.

Aural

Pertaining to the ear or sense of hearing.

Kinesthetic

Pertaining to kinesthesia; relating to the awareness of body position and movement.