Which of the Following Statements About Variety Seeking Is False

question 74

Multiple Choice

Which of the following statements about variety seeking is false?

• A)Variety seeking involves low levels of involvement and low levels of information processing.
• B)Variety seeking is the opposite of brand loyalty.
• C)Derived varied behavior describes situations where consumers' brand switching is either externally imposed or extrinsically motivated.
• D)A person who enjoys trying new products out of curiosity is high in intrinsic variety seeking.
• E)Involvement is low for variety seekers so they may switch brands to reduce boredom.

---

Definitions:

Asian-American

Pertaining to Americans of Asian descent or heritage.

Latino

A term used to describe people of Latin American origin or descent.

African-American

An ethnic group consisting of Americans with ancestry from the black racial groups of Africa.

European American

A term referring to Americans who trace their ancestry primarily to Europe.