Consumers Often Interpret Larger as an Indication of Greater External

question 62

Multiple Choice

Consumers often interpret larger as an indication of greater external uncertainty, but often interpret larger as an indication of less external uncertainty.

• A)cluster variance; brand variance
• B)cluster size; cluster variance
• C)cluster size; cluster frontier
• D)cluster frontier; brand variance
• E)cluster variance; cluster size

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Definitions:

Masking

A method used in research where the participants and/or researchers are unaware of which individuals are in the control group and which are in the experimental group, to prevent bias.

Confounding

A situation in which the effect of two variables on a third is not clearly distinguishable.

Validity

The accuracy with which a study reflects the true situation.

Bias

A systematic error or deviation from the truth in results or inferences that can affect the validity of research findings.