The Expectancy Disconfmnation Model Suggests That

question 21

Multiple Choice

The Expectancy Disconfmnation Model suggests that:

• A)as expectancies increase satisfaction increases.
• B)as expectancies increase satisfaction decreases.
• C)negative disconfirrnations cause satisfaction to increase.
• D)expectancies are unrelated to satisfaction
• E)reality is more important than what exists in the consumer's mind

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Definitions:

Physical Attractiveness

The degree to which a person’s physical traits are considered aesthetically pleasing or beautiful by others.

General Measure

A broadly applicable evaluation or assessment tool designed to quantify attributes or performance across a wide range of subjects or contexts.

Autonomic Arousal

The activation of the autonomic nervous system, which regulates involuntary body functions, such as heartbeat, blood flow, breathing, and digestion.

Pupils Dilation

The widening of the pupils, which can be a response to low light conditions, psychological arousal, or certain emotions.