When a Purchase Involves Product Options That Are Very Different

question 26

True/False

When a purchase involves product options that are very different in terms of product attributes and overall attractiveness, post-purchase dissonance is more likely to occur.

---

Definitions:

Isoquant

A curve that shows all the combinations of inputs that produce the same level of output, used in the study of production theory.

Isocost Line

A graph representing all combinations of a firm's inputs that result in the same total cost.

Least Costly

A term referring to an option that incurs the lowest expenses in comparison to alternatives.

Isocost Line

A graph representing all combinations of the inputs' quantities that equal a certain cost.