The Two Dimensional Model of Decision Making Discussed in Your

question 16

Multiple Choice

The two dimensional model of decision making discussed in your readings considers processing effort and involvement.What four types/categories of consumer decision making make up this model?

• A)Brand laziness; brand loyalty; variety seeking; problem solving
• B)High involvement; low involvement; high risk; low risk
• C)High information processing; low information processing; brand laziness; brand loyalty
• D)Variety seeking; problem solving; routine choice; functional risk
• E)Routine choice, intermediate problem solving; high risk; high information processing

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Definitions:

Marx

Marx refers to Karl Marx, a 19th-century philosopher, economist, and political theorist whose ideas about society, economics, and politics laid the foundation for the development of socialism and communism.

Economic Crisis

A situation characterized by severe instability in the economy of a country or globally, leading to financial hardship and social problems.

Durkheim

Émile Durkheim, a French sociologist, formally established the academic discipline of sociology and is best known for his theory of social integration and his studies of social cohesion and collective conscience.

Color Line

A term that describes the division of race and the systemic inequalities and segregation between white and non-white people, originally focusing on the division between blacks and whites.