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Is a Consumer's Natural Inertia Toward a Product or Service

question 56

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is a consumer's natural inertia toward a product or service based on familiarity and convenience, rather than a fundamental commitment to the brand.


Definitions:

Melatonin

A hormone produced by the pineal gland that regulates sleep-wake cycles.

Oxytocin

A hormone and neurotransmitter often associated with social bonding, sexual reproduction, childbirth, and the period after childbirth.

Dizygotic Twins

Also known as fraternal twins, are siblings born at the same time but originating from separate eggs fertilized by separate sperm.

Zygote

The initial cell formed when a new organism is produced by the union of sperm and egg cells, representing the earliest stage of embryonic development.

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