Which of the Following Statements About Information Search During Consumer

question 87

Multiple Choice

Which of the following statements about information search during consumer decision making is false?

• A)In general, better-educated, younger consumers tend to expend more effort on information search than those who are less-educated and older.
• B)Perceptions of crowding in the retail environment can cause people to reduce external information search.
• C)Time constraints can cause people to reduce external information search.
• D)Market mavens tend to engage in high levels of ongoing information search.
• E)Research shows that in general, very few consumers enjoy shopping for the sake of shopping.

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Definitions:

Opportunity Cost

is the value of the best alternative forgone when a choice is made between competing options, representing the trade-offs associated with every decision.

Revenue Potential

The maximum amount of income that could be generated from a particular market or product, under ideal conditions.

Utility

A measure of satisfaction or happiness that a person derives from consuming goods and services.

Marginal Utility

The additional satisfaction or utility a consumer receives from consuming one more unit of a good or service.