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According to the Theory of Reasoned Action, Consumers Use Their

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According to the theory of reasoned action, consumers use their attitudes and subjective norms to form purchase intentions.


Definitions:

Disadvantage

A condition or situation that makes it more difficult for someone or something to succeed or achieve a desired outcome.

High Fashion Retailer

A business that sells clothing, accessories, or shoes that are of the latest design and highest quality.

Industry Trends

Patterns and changes in industry behavior, techniques, technology, and market demand that influence the direction of an industry over time.

Customer Tastes

Refers to the preferences, likes, or dislikes of consumers, which can influence their purchasing decisions.

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