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According to your reading, most charities these days do not embrace or engage marketing principles of persuasion.
Zero-Coupon Bond
A type of bond that does not make periodic interest payments but is issued at a discount to its face value and pays its face value at maturity.
Deep Discount Bond
A bond that sells at a significantly lower price than its par value, often due to high interest rates or the poor credit rating of the issuer.
Taxable
Pertaining to financial income or transactions subject to taxation by government authorities.
Coupons
Fixed interest payments made by a bond issuer to its bondholders at specified intervals.
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