Solved

Three Different University Students Are Exposed to a Television Advertisement

question 41

Multiple Choice

Three different university students are exposed to a television advertisement for a new Apple computer.The advertisement contains detailed information about the computer, along with a catchy jingle: *Mary is currently in the market for a new computer, as her roommate spilled coffee on her old one.Mary is studying at her desk for an exam as the advertisement plays on the screen in the background.
*Terri is working out at the recreation center and is watching television as she exercises.The ad appears on the
Channel she is watching.She bought a new PC last semester.
*Chris is sitting in the campus computer support office when the advertisement appears on the portable TV in the office.He is watching television to pass the time and is enjoying the break from studying.Chris is very interested in computers because he is a computer science major and interns in the computer support office 5 hours a week.According to the elaboration likelihood model of persuasion, which of the students would most likely be persuaded by the ad through the central route to persuasion?

Definitions:

Constitutes Offense

Defines or establishes the act or actions considered to be a violation of law or rules.

Modified Comparative Negligence

In some states, a defense whereby the defendant is not liable for the percentage of harm that he or she proves can be attributed to the plaintiff's own negligence if the plaintiff's negligence is responsible for less than 50 percent of the harm. If the defendant establishes that the plaintiff's negligence caused more than 50 percent of the harm, the defendant has no liability.

Fault Percentage

The degree of responsibility, expressed as a percentage, attributed to each party in a legal dispute.

50% At Fault

A principle in some legal systems where, if both parties involved in an accident are equally responsible, each must bear half the liability and damages.