Which of the Following Statements About Strategies for Changing Attitudes

question 78

Multiple Choice

Which of the following statements about strategies for changing attitudes is false?

• A)The effectiveness of a source in persuasive communication should be attractive, regardless of the situation.
• B)Expert sources are more effective when the message is complex, but attractive sources are more effective when the message is simple.
• C)Emotional messages are useful when the consumer is unlikely to think carefully.
• D)Two-sided messages are more effective when consumers are knowledgeable.
• E)When the consumer is likely to think carefully about the message factual appeals are useful.

---

Definitions:

Behavioral Leadership Perspective

The belief that specific behaviors distinguish leaders from nonleaders.

Behavioral Leadership Perspective

A focus on observable actions and reactions of leaders to understand their effectiveness in influencing others.

Specific Behaviors

Concrete actions or reactions of individuals in certain situations, observed and measurable.

Non-Leaders

Individuals within an organization who are not in a designated leadership or management role.