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According to the Theory of Reasoned Action, Consumers Use Their

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According to the theory of reasoned action, consumers use their attitudes and subjective norms to form purchase intentions.


Definitions:

RNA Polymerase

An enzyme responsible for synthesizing RNA from a DNA template, a key process in gene expression.

Transcription Factors

Proteins involved in the process of converting, or transcribing, DNA into RNA, playing a pivotal role in gene regulation.

DNA Molecule

The molecule that carries genetic instructions for the development, functioning, growth, and reproduction of all known organisms and many viruses.

Codons

Sequences of three DNA or RNA nucleotides that correspond to a specific amino acid or stop signal during protein synthesis.

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