Consumers Must Be Motivated to Follow the Central Route to Persuasion

question 46

True/False

Consumers must be motivated to follow the central route to persuasion.

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Definitions:

Total Charge

Total charge typically refers to the complete amount of fees, costs, or expenses that a customer is required to pay for a particular service or product.

Nonfinancial Rewards

Incentives other than money, such as recognition, training, or work-life balance improvements, offered to employees.

Personal Selling Process

A series of steps that a salesperson follows to engage potential buyers, understand their needs, make a sales presentation, address objections, and close the sale.

HVAC System

Heating, Ventilation, and Air Conditioning systems that manage the climate and air quality in buildings.